How to make the most of the winter sales: a practical guide and tips
Winter sales have a certain ritualistic quality. It's not just a chance to find that item you've been wanting. It's also the perfect time to shop intentionally, to review your wardrobe thoughtfully, and to choose pieces that reflect your personal style rather than a fleeting urge.
At BIMANI, we believe that shopping wisely is also a form of self-care. That's why we've prepared this guide: to help you take advantage of the winter sales with a smart, stylish, and long-term vision.
Why plan your winter sales shopping
Fashion shouldn't be rushed. Especially not during sales. Knowing your needs before diving into a sea of discounts is the first step to making smart choices.
A smart sale purchase not only saves you money, but also adds real value to your everyday life. A well-chosen garment can last for years, become a favorite unexpectedly, or complete multiple outfits with a single touch.
And that —elegant and lasting versatility— is precisely what we strive for at BIMANI.
When do the winter sales start and how long do they last?
This year, the winter sales begin on January 6th . Many brands kick off their sales right after Three Kings' Day (January 6th) and they can last until the end of February or the beginning of March.
At BIMANI, discounts start from day one with up to -30% on women's clothing and accessories , and are applied to a carefully chosen selection of garments.
Tips for taking advantage of the sales like a pro
Make a list of priorities before you buy
Before entering any store—physical or online—take a realistic look at your wardrobe. Do you need a coat that goes with everything? A versatile pair of pants for everyday wear? That dress you saw in November but didn't buy?
Start there. A well-thought-out list saves clicks and mistakes.
Buy soon to get more size and color options
The first few weeks of the sales are not for the indecisive. If you know what you want, go for it. The variety in sizes, colors, and styles is usually wider in the first few days, especially for iconic or highly sought-after pieces.
Prioritize timeless basics over fleeting trends
A cream-colored sweater, a black jacket, flowy trousers in a neutral tone. These are the purchases that, in the long run, you'll get the most use out of.
And if you have any doubts, ask yourself: would I still be wearing it in a year?
Combine discounted items with what you already own
Picture this. Would you wear that BIMANI blouse with your favorite jeans? Would those wide-leg gray trousers work with your go-to ankle boots? If you can answer "yes" to three looks with one item, you've made a smart purchase.
Take advantage of online and in-store discounts
Both formats have their advantages. In-store, you can try things on. Online, you can browse at your leisure and filter by size, color, or garment type. At BIMANI, we take care of both spaces to ensure your experience is the same: simple, convenient, and effective.
What to buy in the BIMANI winter sale?
This year, our winter sale focuses on key items in the female wardrobe:
- Dresses : from wrap cuts to more structured options, designed to accompany you from work to a special dinner.
- Blouses and shirts : with subtle details, a fluid drape and the ability to effortlessly transform a look.
- Jackets and coats : outerwear that not only provides warmth, but also enhances the overall look.
- Sweaters : soft, warm, with textures that hug the body and colors that match everything.
-
Trousers : from wide and relaxed styles to more elegant and versatile options.
- Accessories : handbags, necklaces, toiletry bags… the details that complete a style without overloading it.
Common mistakes when shopping during sales (and how to avoid them)
Don't fall into the most common mistakes:
- Impulse buying.
- Buying something "because it was heavily discounted", but that doesn't suit you.
- Forgetting to check return conditions or deadlines.
- Buy several sizes "just in case" and don't return them.
- Filling your wardrobe with clothes that compete with each other instead of complementing each other.
Avoiding these mistakes is just as important as choosing well.
Frequently asked questions about how to take advantage of the winter sales
What day do the 2026 winter sales start?
January 6th in BIMANI.
Is it better to buy at the beginning or wait until the end?
At the beginning, you'll find more variety. Later on, there might be better discounts… but fewer options. It depends on your goal.
How can you tell if the discount is real or worthwhile?
Trust transparent brands. At BIMANI, prices are clearly displayed and discounts are honest from day one.
How to make the most of the winter sales: a practical guide and tips
Winter sales have a certain ritualistic quality. It's not just a chance to find that item you've been wanting. It's also the perfect time to shop intentionally, to review your wardrobe thoughtfully, and to choose pieces that reflect your personal style rather than a fleeting urge.
At BIMANI, we believe that shopping wisely is also a form of self-care. That's why we've prepared this guide: to help you take advantage of the winter sales with a smart, stylish, and long-term vision.
Why plan your winter sales shopping
Fashion shouldn't be rushed. Especially not during sales. Knowing your needs before diving into a sea of discounts is the first step to making smart choices.
A smart sale purchase not only saves you money, but also adds real value to your everyday life. A well-chosen garment can last for years, become a favorite unexpectedly, or complete multiple outfits with a single touch.
And that —elegant and lasting versatility— is precisely what we strive for at BIMANI.
When do the winter sales start and how long do they last?
This year, the winter sales begin on January 6th . Many brands kick off their sales right after Three Kings' Day (January 6th) and they can last until the end of February or the beginning of March.
At BIMANI, discounts start from day one with up to -30% on women's clothing and accessories , and are applied to a carefully chosen selection of garments.
Tips for taking advantage of the sales like a pro
Make a list of priorities before you buy
Before entering any store—physical or online—take a realistic look at your wardrobe. Do you need a coat that goes with everything? A versatile pair of pants for everyday wear? That dress you saw in November but didn't buy?
Start there. A well-thought-out list saves clicks and mistakes.
Buy soon to get more size and color options
The first few weeks of the sales are not for the indecisive. If you know what you want, go for it. The variety in sizes, colors, and styles is usually wider in the first few days, especially for iconic or highly sought-after pieces.
Prioritize timeless basics over fleeting trends
A cream-colored sweater, a black jacket, flowy trousers in a neutral tone. These are the purchases that, in the long run, you'll get the most use out of.
And if you have any doubts, ask yourself: would I still be wearing it in a year?
Combine discounted items with what you already own
Picture this. Would you wear that BIMANI blouse with your favorite jeans? Would those wide-leg gray trousers work with your go-to ankle boots? If you can answer "yes" to three looks with one item, you've made a smart purchase.
Take advantage of online and in-store discounts
Both formats have their advantages. In-store, you can try things on. Online, you can browse at your leisure and filter by size, color, or garment type. At BIMANI, we take care of both spaces to ensure your experience is the same: simple, convenient, and efficient.
What to buy in the BIMANI winter sale?
This year, our winter sale focuses on key items in the female wardrobe:
- Dresses : from wrap cuts to more structured options, designed to accompany you from work to a special dinner.
- Blouses and shirts : with subtle details, a fluid drape and the ability to effortlessly transform a look.
- Jackets and coats : outerwear that not only provides warmth, but also enhances the overall look.
- Sweaters : soft, warm, with textures that hug the body and colors that match everything.
-
Trousers : from wide and relaxed styles to more elegant and versatile options.
- Accessories : handbags, necklaces, toiletry bags… the details that complete a style without overloading it.
Common mistakes when shopping during sales (and how to avoid them)
Don't fall into the most common mistakes:
- Impulse buying.
- Buying something "because it was heavily discounted", but that doesn't suit you.
- Forgetting to check return conditions or deadlines.
- Buy several sizes "just in case" and don't return them.
- Filling your wardrobe with clothes that compete with each other instead of complementing each other.
Avoiding these mistakes is just as important as choosing well.
Frequently asked questions about how to take advantage of the winter sales
What day do the 2026 winter sales start?
January 6th in BIMANI.
Is it better to buy at the beginning or wait until the end?
At the beginning, you'll find more variety. Later on, there might be better discounts… but fewer options. It depends on your goal.
How can you tell if the discount is real or worthwhile?
Trust transparent brands. At BIMANI, prices are clearly displayed and discounts are honest from day one.
