LAURA CORSINI

BIMANI, formerly called screen 13, emerged improvised and without funding in the summer of 2012. I was 22 years old, had just finished Business Administration and Management at ICADE and was starting Fashion Design at Marangoni, Paris.

I remember how unclear I was about what my path would be after falling in love with the crazy World of Fashion in my first internship at Ágatha Ruiz de la Prada.

With no intention of creating a brand and desperate to find simple clothes, I decided to design a basic blouse with a dressmaker. At that moment I came across a wonderful fabric that, without knowing it, would change my life. Little by little, my environment began to love my blouses, they were comfortable, timeless garments and it was striking that the fabric did not wrinkle at all.

Finally blouses that we did not have to iron!

Without realizing it, my hobby became my job, from the living room at home we went to a small showroom, we soon professionalized our clothing, betting on Spanish workshops and suppliers, we focused mainly on Online sales and participated in the first, and so successful, Madrid Pop-Ups.

The Twist concept of our reversible garments, the practicality of the fabric and the wide range of colors attracted clients. When it seemed that the extravagant and striking was the most commercial thing, it turned out that the simple also worked, we decided to bet on "appetizing basics".

2017 was a year of change and growth. Always being clear that the brand identity would be closely linked to me and using Social Networks as a tool to reach our clients, screen 13 became BIMANI. In addition, we expanded our range of products and opened our flagship store or "Flagship store" on Velázquez street in Madrid, the store I always dreamed of.

Year after year, BIMANI continues to grow with me. We recently updated our brand image, betting on a new BIMANI that is simpler and more mature than ever, we continue to launch new basic products with a BIMANI touch. After opening our store in Valencia and Barcelona, ​​we are facing a new challenge with great enthusiasm: opening stores in other Spanish cities.

Time flies and I am barely aware of the growth we have experienced these years. With the same enthusiasm from the beginning and together with a wonderful team of more than 50 people, we continue fighting every day to defend a type of fashion that is timeless, classic and far from extravagant.

Thank you for allowing me to live and share my dream with you!

A hug,